Subliminal advertising works around subliminal messages or communication.
#Benefits of subliminal persuasion movie#
In the above example, the subconscious mind can process the Coca-Cola logo, assuming that Coca-Cola would be a great beverage for movie intervals. The rational explanation for this is simple: the subconscious mind is extremely more powerful than the conscious one.
Although individuals would think it to be an ad to increase brand awareness, its message is to make them want to drink coca-cola during their time at that place. In simple terms, subliminal advertising leaves the viewers with a message in their heads that they did not consciously acquire from the advertisement.įor example, a simple image of a group of happy friends, with a Coca-Cola logo, in a cinema outlet before the movie starts or during the interval is subliminal advertising. In fact, they won’t realise these messages have any effect on them at all. Its goal is to influence without the target audience even knowing they are being influenced.
These messages are designed to affect the mind – consciously or subconsciously changing the customers’ buying habits, beliefs about certain products, etc. This might be an image, a section of the text, or even video/audio. Subliminal advertising is a marketing technique that involves exposing individuals to subtle messages that are embedded within other things. 6.1 Related Posts: What Is Subliminal Advertising?
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